Lava to Launch Firefox OS-based mobiles in India Priced Below Rs 3,000

MWC-firefoxAn earlier report had suggested that Sony could be the first company to launch a Firefox Phone in India, But it looks like that’s about to change.

Lava Mobiles has confirmed to NDTV Gadgets, that the company is indeed working on Firefox OS based phones.

The company’s co-founder and director Hari Om Rai told the website that Lava was working on a Firefox OS-based smartphone, and that the company is looking at pricing it below Rs 3,000, when asked if the mobile manufacturer was looking at any other platforms.

Rai did not state by when the devices would be available or given any specification of the devices. The company currently makes Android smartphones and tablets.

It is an interesting strategy to see Lava say they will be making a Firefox OS phone for under Rs 3,000. Most Android phones are now priced at above 4k, so this could make for an interesting battle especially if the Firefox phones can offer a better experience at that price point.

Mozilla had announced its Firefox operating system for mobile phones during the Mobile World Congress event in late February. Mozilla had said it would launch handsets based on the OS in around 18 countries of Latin America, China and Europe by June this year. But they seemed to have missed that deadline.

The first developers devices Peak and Keon made by a Spanish company Geeksphone.went on sale in April and were instantly sold out.

At the Mobile World Congress, companies like Sony, LG, ZTE, Alcatel, and Huawei committed to develop phones on the new operating system. The Firefox operating system uses HTML5-based apps and is targeting entry-level devices.

Lava’s Current Position

At the launch of the Lava Iris 504q this past weekend, Lava announced that it had revenues of Rs 965 crore in FY 2012. It also said it sold over 9,00,000 units in May 2013. It is targeting sales of 15 lakh devices in October 2013. It has distributor strength of over 700 and is present in around 30,000 multi-brand outlets. The company is the biggest Indian mobile company in Nepal selling 25,000 units a month.

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