If 2012, was all about screen sizes in smartphones, especially Android, looks like this year is going to be about gestures and other innovations in smartphones.
Samsung, which revealed the Samsung Galaxy S4 in March this year, took Android to the next level by including gesture based features in Touchwiz. There is Smart Scroll which allowed you to read articles by just moving your eyes, Smart Pause which pauses a video when you move your eyes away from the screen and one could also Air Gestures which allowed you to do various actions without even touching the phone’s screen.
Now it is the turn of Lava Mobiles which has launched the Lava Iris 504q, which among other features is touting gesture control has the key highlight in the flagship.
The gesture motion feature in the 504q allows users to interact with the phone just by waving your hand in air. It can be used for clicking photos, changing music tracks, tuning FM channels and browsing the gallery on the smartphone.
The phone has a 5-inch IPS display with a resolution of 1280×720 pixels and is 8.4mm thick. It runs on Android 4.2 Jelly Bean and powered by a 1.2GHz quad-core processor, has 1 GB of RAM and has USB OTG (on-the-go) support.
The Lava Iris 504q has an 8-megapixel rear camera with flash and a 2-megapixel front camera. It has internal storage of 4GB, which is expandable up to 32GB via a microSd card. The smartphone comes packed with a 2,000 mAh battery.
Iris has also included One Glass Solution (OGS) technology in this phone, which promises better viewing angles, sunlight readability and improved touch response. It is promising OTAs for this phone, something most Indian manufactures have still not done.
It will come pre-loaded with Opera web browser, Hungama Music App and a few Gameloft games.
The Lava Iris 504q will be available in India starting the 4th week of June and is priced at Rs 13,499.
Gesture Based Website
To display the innovative gesture features included in the 504q, Lava has built a gesture control website where one can test the features of the phone, like unlocking the screen and clicking a picture by just waving your hand. The website uses the webcam of your computer to detech hand movements. One can also go through the features of the phone by sliding from left to right with your hand.
Gesture based websites seem to be catching on. Just last week we profiled the Kerala Tourism Department’s gesture controlled site that brings the monsoon to the desktop.
You can try the Lava site here.
Lava’s Current Position
At the launch of the 504q, Lava announced that it had revenues of Rs 965 crore in FY 2012. It also said it sold over 9,00,000 units in May 2013. It is targeting sales of 15 lakh devices in October 2013. It has distributor strength of over 700 and is present in around 30,000 multi-brand outlets. The company is the biggest Indian mobile company in Nepal selling 25,000 units a month.
Lava Iris 504Q specifications
- Screen: 5-inch (1280 x 720 pixels) HD IPS display with OGS technology
- Processor: 1.2 GHz quad-core
- OS: Android 4.2 (Jelly Bean)
- SIM: Dual SIM (GSM + GSM)
- Camera: 8MP rear camera with LED Flash, 2MP front-facing camera
- Memory: 1GB RAM, 4GB internal memory (2GB user memory), 32GB expandable memory with MicroSD
- Connectivity: 3G, WiFi 802.11 b/g/n, Bluetooth, USB OTG, GPS
- Battery: 2000 mAh battery