Leading On-Purpose contd.

We largely over-focus on the What and the How and under-focus on the Why. While it may be counterintuitive to many leaders, the most strategic and energizing place to begin is Purpose: the Big Why.

By focusing on purpose — an aspiration that lifts us and infuses significant meaning in our day-to-day work — and putting it first, we catalyze our courage and authentic influence to create enduring value.

Managers tend to focus on the What and How, wondering Why anything else is important; leaders awaken the wonder of Why to envision a more expanded, compelling What and How.

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