There are three big realities that we, as leaders, have to clarify and place in meaningful relationship for our organizations to thrive:
- The Big What Question (Vision): What is possible for us to become?
- The Big How Question (Strategy): How will we get there?
- The Big Why Question (Purpose): Why is it so important that we exist in the world?
Unfortunately, too often we deal with these three realities in the wrong sequence.
