Leading On-Purpose

There are three big realities that we, as leaders, have to clarify and place in meaningful relationship for our organizations to thrive:

  • The Big What Question (Vision): What is possible for us to become?
  • The Big How Question (Strategy): How will we get there?
  • The Big Why Question (Purpose): Why is it so important that we exist in the world?

Unfortunately, too often we deal with these three realities in the wrong sequence.

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