Lean market validation

10 tips for using lean market validation to confirm whether you have a product-market fit with real customers:

  1. Write down your product concept.
  2. Decide.
  3. Most of what you write down is based on assumptions.
  4. Find the truth by getting out to test your assumptions.
  5. Test your riskiest assumptions first.
  6. Talk to people you know.
  7. Use online resources to find your target market.
  8. Ask, “Why?”
  9. Find the value proposition.
  10. Liking your idea is not the same as buying your product.