LeEco Brings LeEco Day In India; Lets You Buy Le1s Smartphone Without Registration

LeEco has announced the launch of its global brand property LeEco Day in India on the e-commerce platform – Flipkart. This shopping bonanza with Rs 8 -crore worth of prizes and exciting offers will be held on February 25th (Thursday).

Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event.

LeEco’s Atul Jain , COO Smart Electronics Business, said, “ We are humbled by the consumers’ response to our Superphones in the flash sales . We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super-premium Le Max , which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers.”

Starting LeEco Day , Le1s smartphone will be available on Flipkart without consumers having to go through the registration process.

Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.

Read our review of Le1s.

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