mig33 has partnered with Lemon Mobiles for a pre-installed game on all its new Internet-enabled mobile devices.
mig33 is a global mobile app community that provides chat and social entertainment services to more than 40 million registered members worldwide and India is amongst their top growing market (they are one of the most downloaded free app in Airtel app central.)
In 2009, mig33 partnered with five of the eight Indian Premier League cricket teams, to develop and introduce mobile fan clubs for millions of supporters. Celebrities like Preity Zinta, Rahul Dravid, Adam Gilchrist, Glenn McGrath used this mig33 mobile chat platform to connect with many of their fans around the world.
In recent months, mig33 has continued to evolve from a mobile chat to a social entertainment service with a thriving virtual economy and has doubled up its user base in the past year – monetization model revolves around selling merchandise, voice services etc.
An Interesting Read: Cyworld: Unique social networking revenue model