Lesson #7 Copy when you can. Invent when you must

Consider, for example, the restaurant industry. You don’t necessarily have to invent a thing while you can find a decent location, lure some good people from your competitors, buy tables, food, insurance and all other stuff from essentially the same suppliers everyone uses.

Price your menu similarly to the competition and may be plant a few positive reviews online. And then, work phenomenally hard. If you get it right this far, you’ll make more or less the same money as other restaurants do.

Following the wheel is great, but copying for the sake of copying should never be your primary strategy. Copying feels safe and comfortable but it will never produce a thrill of invention and excitement. On top of that, copying never results in extraordinary breakthroughs.

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