Levi’s to supplement human models with AI-generated fakes

  • Levi’s is partnering with an AI company to create computer-generated fashion models.
  • The models will be used to “supplement human models”.
  • Levi’s is framing the move as part of a “digital transformation journey” of diversity, equity, inclusion and sustainability.
  • The company is essentially using an AI-generated model to represent the qualities it wants to be associated with its brand, while eliminating the need to pay human models.


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