LG Mobile Phones licenses BlacMail™ Push Email from Fifth C LG Cookie Glide (GT350i) with BlacMail launched

Mobile applications and technology firm Fifth C today announced
its partnership with one of the leading mobile phone players in the country, LG Electronics, India to offer its innovative BlacMail push mail solution on LG mobile phones. The latest LG Cookie Glide,
GT350i phone incorporates real-time push email updates powered by BlacMail.

BlacMail, uses sophisticated messaging server based technology to deliver real time email updates from multiple user accounts to a wide variety of phones, from inexpensive and popular models to smart phones,
with a user experience that is only available on high-end push mail services. BlacMail has been heralded as a breakthrough mobile technology innovation because it effectively crashes the barriers to mass
adoption by eliminating the need for GPRS connectivity that is required of all other push mail services.

LG Cookie Glide GT 350i is a sleek messaging phone with a slide out 4 line QWERTY keyboard, resistive touch enabled 3-inch WQVA screen and 2MP camera. The interface has been designed for social networking and communication by providing full integration with sites like Facebook and Twitter. It aggregates information from multiple social networks onto one screen, making it easy to instantly check status updates, keep track of friends and respond to messages. The keypad has dedicated buttons for direct access to social networking sites. Users of Cookie Glide LG GT 350i mobile phone can experience the convenience of BlacMail push mail out-of-the box through a free trial. An easy setup enables the BlacMail push email service without the need for a GPRS plan.

On the occasion of the launch, Mr. K. Krishnamohan, Founder and CEO of Fifth C said: “Through this strategic partnership with LG, Fifth C is committed to bringing to market the latest innovations in push messaging through its BlacMail platform on the range of LG mobile phones. The new LG Cookie Glide GT 350i fulfills a key market need of affordable push email service through BlacMail.”

Talking about the partnership, Mr. Sudhin Mathur, Business Head LG Mobile Phones said: “It is always our endeavor to bring out the best and most cost effective solutions for our consumers. Today, consumers use
email but restrict their usage due to data charges, and connectivity issues. Blacmail™ is a ready- made solution that not only eases hassles of connectivity but brings in cost saving due to reduced data charges.”

BlacMail works on a prepaid credit basis. After the initial two-month free trial on LG Cookie GT 350i, users can visit www.blacmail.in and recharge their BlacMail account using their credit or debit card.

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