LG Gambles On Multiple Device Sizes In The Mid-Range Market

With smartphones giving tablets a run for their money when it comes to display size, we’re pleased to see LG try something different.
LG mid-range smartphones
The Korean company has announced a line of 4 new mid-range devices running Android Lollipop that will be unveiled at this year’s Mobile World Congress in Barcelona. All four devices will be available in 3G and LTE variants, and will come with screens ranging from 4-inches to 5-inches.
The LG Magna (5-inch), Spirit (4.7-inch), Leon (4.5-inch) and Joy (4-inch) are aimed providing a balance between style, performance and price. The three bigger devices are powered by the same 1.2GHz (3G) or 1.3GHz (LTE) chips, coupled to 1GB of RAM.
The biggest difference between the devices, apart from the screen size, is each one’s front-facing camera and battery capacity. The Magna, Sprit and Leon feature 8MP cameras at the rear which drops  to 5MP on the 3G variant, while front-facing camera resolutions are 5MP, 1MP and VGA respectively.
The smallest Joy model comes packing a 1.2GHz quad-core (LTE) or 1.2GHz dual-core (3G) chip and has a 5MP primary camera and VGA front-facing unit on both variants.
LG is known for transitioning features from its high-end devices to the lower end, and says the UI and other software features such as gesture selfie and Glance View will make it to all four devices.
While there’s no word on the pricing of the devices just yet, it’s clear that the company is looking to shake up the mid-range market with similarly specced devices in different sizes. It is to be seen if the move pays off, as the dominant trend in the market suggests ‘bigger is better’.

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