- In celebration of its 67th anniversary, LIC has launched a campaign to encourage policyholders to revive lapsed policies.
- Policyholders can reinstate policies by paying a late payment interest, a renewal fee, and any additional interests or penalties on due premiums.
- LIC ran a similar campaign in February, offering concessions on premium amounts for policyholders who bought their policies post-January 1, 2014.
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