Exclusive: Lifemojo Acquired by VIA

Lifemojo, the Bangalore based healthcare startup has been acquired by VIA. Lifemojo started as a real time healthcare services platform, but later pivoted to an ecommerce company, selling healthcare products online.

Lifemojo was part of morpheus portfolio and the cofounders,  Varun Gupta & Namit Nangia earlier worked as technical architect at VIA (erstwhile Flightraja).lifemojologo

While we don’t have the formal communication regarding the acquisition, Lifemojo’s whois.net speaks the truth :

Domain name: lifemojo.com

Registrant Contact: Flightraja Travels Pvt Ltd Amit Aggarwal () Fax: 101 Embassy Classic 11 Vittal Mallaya Road Bangalore, KARNATAKA 560001 IN

Though the acquisition is formally closed now, we know for sure that the founders have been working on Via Deals service for the last 3.5 months – i.e. nothing new except for the fact that the company is now formally part of Flightraja (or its more of an acq-hires deal)

Congratulations to Lifemojo team.

Aside, Lifemojo has been at the center of discussion as Pluggd.in community found it a bit odd to see an ecommerce portal going off on a week’s leave (and stopped taking orders) during new year.

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