Matrix Partners Invests in LimeTray, Platform For Restaurants

Matrix Partners India today has invested in the first institutional round of funding for Alchemy Web Private Limited, which provides restaurants with a platform to run day-to-day operations including ordering, online presence management, and CRM, under the brand name LimeTray. The company has already signed up over 200 restaurants, mainly in the Delhi NCR area. limetray

Other investors in the company include Umang Kumar (CEO Gaadi.com), Ankur Warikoo (Head-APAC, Groupon), Ankur Singla (CEO, Akosha), Anurakt Jain, and Kunal Khattar.

Cofounders of LimeTray include Akhilesh Bali, the founder CEO, previously led FoodPanda India. He also ran a start-up called MithaiMate (sweets delivery), and  Piyush Jain, who was earlier Head of Online Marketing at FoodPanda.

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