When it comes to lead generation, marketers often pitch Facebook and Twitter as the most go-to social media sites, but LinkedIn turns out to be the one with the highest visitor-to-lead conversion rate. As per a study by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.
Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.[blog]
As a social network, LinkedIn scores more when it comes to RoI/tangibles as opposed to Facebook or Twitter, which is currently going through too much of noise in the system.
What has been your experience with LinkedIn advertising?