Lipikaar provides a single simple typing method for typing in various Indian scripts using the standard qwerty keyboard. Currently 16 scripts are supported. While most other software use a transliteration scheme, Lipikaar uses a simple SMS style mapping to do a Roman to Indic script conversion, which is a method patented by Lipikaar.
Lipikaar previously had a hardware based solution, which powered LED based display devices. This has been simplified and packaged as a web and desktop version. They have a web version and a Firefox add on which are free, and a desktop version requiring licenses. They are looking to license this technology to other software vendors which can use Lipikaar to add Indic script support to their software applications.
With a huge computer literate, but non English speaking population in India, and few competing products, Lipikaar is playing in a big market. With a simple solution, (hindi requires just two rules on a qwerty keyboard), it is sure to appeal to a wide segment of people.
Using a patented method Lipkaar provides a simple method to type in Indic scripts using standard qwerty keyboard.
People who need to do a lot of typing in Hindi, and have little experience with English apart from recognizing the characters.
SMS style mapping from qwerty to Indic script, patented to Lipikaar.
Lipikaar had a hardware based solution for last 7 years. The software business has been bootstrapped from the hardware business.
Time in operation
7 years for hardware business. 3 Months for the software business.
Total 20. (Including hardware team.)
[This is a guest post by Shabda from Uswaretech.com, a Django web development shop and Lakshman profiling companies which presented at Proto. Shabda earlier wrote an article on bootstrapping in India. We will publish few of his startup analysis here.]