Online Ad Networks in India – Complete List

We covered the fundamentals of online advertising networks /India opportunity earlier, and now is the time to list out all the online ad networks in India.

Here is the list:

• Komli / Pubmatic
  Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)
  Funding: $7mn from DFJ and Nexus India.
  Type: CPM (primarily) as well Performance based.
• Tyroo
  Claims more than 2.5 billion high quality impressions served per month.
  Funding: Invesment by Y! India.
  Type: CPM.
• dgm India
  Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.
• Ozone Media
  Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
  Funding: $4mn from IDG Ventures
• Networkplay
  Funding: Goosefish media ventures and Capital 18
  Type: Currently focused on travel and women verticals.
• Paypod
  Type: CPC, CPM and CPA.
• IndiAds
  Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
• Axill (Social Media Exchange)
  Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
  Type: CPM, CPA
• Integrid
  Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
  Type: CPM
• AdMagnet
  Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
• AdChakra
  Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
  Type: CPM.
• Tonictag
  Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
  Type:CPM, as well as Performance.
• Rupizads
  Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.

Apart from these ad networks, few publishers have launched their own ad networks (e.g. guruji, ibibo,reliance).

A few regional ad networks exists (like Sulekha), and the network that leads the race is of course, Google with it’s adwords/adsense offering.

Other international players in this business includes TribalFusion (Site rep) and the recently launched FoxNetworks, News corp’s ad network.

Do share your experience with these ad networks – most of them promise good RoI, but I have heard crazy stories about some of the ad networks (burnt a month’s inventory in 10 days, payments not made to publishers etc).

Who do you think can survive the downturn?