We covered the fundamentals of online advertising networks /India opportunity earlier, and now is the time to list out all the online ad networks in India.
Here is the list:
- Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)
Funding: $7mn from DFJ and Nexus India.
Type: CPM (primarily) as well Performance based.
Claims more than 2.5 billion high quality impressions served per month.
Funding: Invesment by Y! India.
- dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.
- Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
Funding: $4mn from IDG Ventures
Funding: Goosefish media ventures and Capital 18
Type: Currently focused on travel and women verticals.
Type: CPC, CPM and CPA.
Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
- Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
Type: CPM, CPA
Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance.
Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.
Apart from these ad networks, few publishers have launched their own ad networks (e.g. guruji, ibibo,reliance).
A few regional ad networks exists (like Sulekha), and the network that leads the race is of course, Google with it’s adwords/adsense offering.
Do share your experience with these ad networks – most of them promise good RoI, but I have heard crazy stories about some of the ad networks (burnt a month’s inventory in 10 days, payments not made to publishers etc).
Who do you think can survive the downturn?