We covered the fundamentals of online advertising networks /India opportunity earlier, and now is the time to list out all the online ad networks in India.
Here is the list:
- online ad networks in india
- Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)
Funding: $7mn from DFJ and Nexus India.
Type: CPM (primarily) as well Performance based. - Tyroo
Claims more than 2.5 billion high quality impressions served per month.
Funding: Invesment by Y! India.
Type: CPM. - dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC. - Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
Funding: $4mn from IDG Ventures - Networkplay
Funding: Goosefish media ventures and Capital 18
Type: Currently focused on travel and women verticals. - Paypod
Type: CPC, CPM and CPA. - IndiAds
Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia. - Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
Type: CPM, CPA - Integrid
Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
Type: CPM - AdMagnet
Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing. - AdChakra
Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
Type: CPM. - Tonictag
Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance. - Rupizads
Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.
Apart from these ad networks, few publishers have launched their own ad networks (e.g. guruji, ibibo,reliance).
A few regional ad networks exists (like Sulekha), and the network that leads the race is of course, Google with it’s adwords/adsense offering.
Other international players in this business includes TribalFusion (Site rep) and the recently launched FoxNetworks, News corp’s ad network.
Do share your experience with these ad networks – most of them promise good RoI, but I have heard crazy stories about some of the ad networks (burnt a month’s inventory in 10 days, payments not made to publishers etc).
Who do you think can survive the downturn?
Ashish Sinha