Google India Launches Music Search

Google India has launched Music search (google.co.in/music) enabling users to search for  Bollywood music and stream them (from partner sites, i.e. In.com, saavn and SaReGaMa).

We think this will make your search and exploration for music content faster so that you spend more time enjoying music and less time in finding it. Above all, this streaming will be fully legal as Google Music Search (India) Labs offers music from partners who have legal permission to stream online.

To throw certain context, Minglebox shut down its music streaming service and Guruji has faced lawsuit (from T-series) owing to their search + stream service. Google, in partnership with the content providers legally offers the service, the whole experience being same as Guruji and not as great as Phulki (which, post acquisition is saavn.com).

“When you enter any music-related query (such as the name of a song, artist or album) at Google Search — your search results will provide you a single click access to your songs. You can stream these songs unlimited number of times on your computer. Please note that songs will be streamed directly by our partners to your computer” – blog

Vertical Search

With Google launching its own vertical search engines (next is travel?), it’d be interesting how other players approach these high volume (and monetizable) queries.

As far as Google’s music service is concerned, I tested the service with all the weird queries (like tikuliya sateku) and except for a few songs (like Boodhe Pahadon Par), I guess they have got a good repository (thanks to partners).

What’s your take on Google Music service? As of writing this, I couldn’t find the service integrated with main search (it’s a labs product) – and unless the integration happens, it will be limited to those who know about the service.

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