Kolkata based Little1.in, an online platform that enables parents and their relatives to preserve memories of their children, has raised under $100,000 from Ravi Malik, co-founder of Malik Radix Healthcare, a Delhi based private nursing firm.
The funds will primarily be used for a marketing efforts and product development. The deal was first reported by Techcircle. This is the second round of angel funding for Little1 coming within less than six months of the first round. Earlier it had raised $80,000 from an angel investor.
Little1 offers parents or relatives to create children profile, record memories and share them with family and friends. It also allows users to keep medical and health record of their children with features like milestone calendar, growth chart, dental tracker etc. Importantly by using Little1 one can send birthday invites and can also buy relevant gift items from it.
Started by Naresh Baid and Sabarish Nair Little1 is currently adding 1,500 members a month and aspires to touch mark of 25,000 members by the end of this financial year. The startup had released Android app (link) and plans to launch an iPhone app in coming months. Little1 also won Microsoft BizSpark Startup Challenge 2013 from Kolkata.
Every year around 27 million babies are born in India. Assuming that 10% of babies are born to parents who are online, Little1 is going after a fairly large segment, as it solves pain points of parents in aggregating special memories of their children. The data is also highly valuable.
At present the platform allows multiple login including Facebook, however nowadays parents tend to share more about their children on Facebook – so maybe the team should think of launching a Facebook app?
The online baby care category looked promising until last year when investors were falling over each other to get a piece of the action. However this year investors seem to be wary while investing in this category. On the back of a cash crunch, Pune based Babyoye merged with Hoopos and raised $12 million from Helion Advisors, Tiger Global and Accel Partners.