Airtel Digital TV, the DTH service arm of telecom operator Bharti Airtel, is launching live Tweet feature for Airtel Digital TV users from tomorrow.
You can now live tweet on Airtel Digital TV about popular TV programmes, celebrities, sports personalities etc. on their TV screens. Customers will also be able to tweet about their favorite TV shows, celebrities, sports/ sports personalities and other TV programme across channels while watching it. The Tweets will be broadcasted live and displayed on the TV screen along with the other Tweets for all Airtel Digital TV customers.
Airtel has partnered with Brizz TV to bring this new feature to Airtel Digital TV customers. The service can be accessed across the country on any set-top-box at no additional cost.
Customers have to just press the green key on their Airtel Digital TV remote to enable and access the service. The service can be closed or resumed at any time by pressing the same green key again.
Initially, the service will be available on select TV channels and will be extended to others in succession.
Back in December 2012, global consumer informations and insights company,Nielsen and Twitter launched the “Nielsen Twitter TV Rating” for the US market. Under this rating system Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.
Earlier this month, Francisco Varela, global director of platform partnerships at Google, who was on an India visit, said that Google is also in talks with DTH service providers to distribute YouTube via television screens in India.
Live tweeting directly competes with iDubba which launched iCouch few days back, with partners like Zee Café.