Local Search + BlueTooth : More Powerful than LBS?

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When I last covered the bluetooth story of IPL’s Royal Challenger team, few things came out clearly:

  • People are ready to try out bluetooth (unlike the regular belief and concerns regd. virus/spam etc)
  • BlueRevolution is happening and advertisers are looking for newer channels to market product

And that means a local search player can partner with bluetooth marketing company and can easily send local data/ads to users. In India, most of the bluetooth advertising will happen via youth joints like Cafe Coffee day, Barista and it’s just a matter of time that local players will start distributing very relevant info/discount coupons to users.

Infact, I’d say that local search/info + bluetooth is lot more powerful than a approximated location based service.

What’s your take?

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