Locomi, Bangalore based local search player seems to put it’s bet solely on Facebook for user traction.
The site now redirects to it’s FB app page – which is available for India and Singapore.
I am not sure relying solely on FB for traction is the best route – local search, as I have mentioned earlier is a tough nut to crack.
Apart from data, you need to build locality intelligence and most importantly, plan for distribution.
Relying entirely on FB, in my opinion is not the most optimum route.
What’s your take on locomi’s strategy 2.0? Will it work?
Will you add this app to your FB account?