LogiNext Wants to Make Real Time Tracking Easy & Foolproof For Logistics

That’s what LogiNext is all about: Equipping the logistics firms with a tracker. They call it smart tag.

Logistics has far been considered to be one of the unorganized sectors in the Indian market and there was no better way to make it more organized than by hooking it up to the Internet of Things (IoT). Think of it this way, a product is shipped from Delhi to Ahmedabad. For every important junction it reaches, the same has to be updated in the system manually and there’s no tracking if the packet is lost in the way. This is when real time tracking comes in handy.

If every packet was equipped with a tracker which sends its location data to the servers, one can exactly know where the packet is and there’s a hassle free update. That’s what LogiNext is all about: Equipping the logistics firms with a tracker. They call it smart tag. It makes sure that your child is safe or a packet has arrived safely.

The tracker is tiny and attaches to the product or packet easily without increasing the size or weight of the packet. LogiNext has more to offer besides just real time tracking: It offers analytics like identifying the trends in typical delays and blockages that happen in deliveries and comparing the trend of planned Estimated time of Arrival (ETA) with actual ETA to identify the gap between promised quality standards with the actual.

The smart tag has to be stuck or placed to any shipment and mapped with the invoice number using the free iOS or Android App. Once the invoice number is mapped to the barcode, the package tracking begins immediately. The product called Track-a-pack takes the data of all the clients’ deliveries, a point where the BigData comes into the picture, and provides with the following insights:


So how does the technology work? The tag is GPS enabled, combined with other technologies like GSM and RFID in the hardware and software with NoSQL for backend and JavaScript for frontend. The smart tags send location data to the centralized cloud servers and create its own analytics report. The two things where LogiNext has worked really hard are over the battery part, which is often neglected by the IoT startups and the accessibility. Any tracker is equipped with a battery life of five days, a typical delivery time across India.

The smart tag doesn’t stop receiving and sending signals while we are in train or bus. The firm claims to have tested the tag at the remote locations for tracking. Then the second thought that comes to mind is: if it is so advanced technologically, it should be expensive but that’s where the myth lies. The firm has devised a rent model for the same and you pay only for the day in which it is in use. Once delivered, the smart tag is returned to the last mile delivery hub and from there shipped to the nearest LogiNext collection centre. All this comes from LogiNext’s pocket.

The firm was founded in 2013 by Dhruvil Sanghvi, Manisha Raisinghani and Varun Biyani who are graduates from Carnegie Mellon University.

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