- With the rise of TikTok, video has been focused on the short format.
- However, new research from Liftoff finds that longer video ads are more effective than shorter ones.
- Mobile user acquisition managers are focusing on videos between 30 to 60 seconds in length for better performance.
- Longer videos are able to capture user attention better than shorter ones.
- Brands have seen 50% higher conversions with longer videos.
- Longer videos are able to tell stories more successfully.
- Liftoff recommends mixing and matching existing ad materials to create longer video ads.
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