Lukup Media’s All in One Middleware Wants to Take Over the Living Room

Lukup Player is a single point access and control for all media, audio and video, in your homes.
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LukupA Bangalore based hardware startup is trying to solve the problem for many of us who have been wanting a unified control center for all things entertainment in our house.

Lukup Media has come out with a new device called Lukup Player, that is set to be a single point access and control for all media, audio and video, in your homes.

The device, consisting of a touchscreen based handheld device and a dock, will deliver content to single or multiple screens on devices including television, mobile devices, wireless speakers, home entertainment systems etc.

Device and dockTo access the content, the device dock has to be hooked up in between the set top box and the screen along with an internet connection. Apart from the cable subscription content, Lukup’s  device will provide other features and applications, curated by the service. The curated content will include  movies, tv shows, lifestyle content, etc and will appear side by side with live TV channels on the device’s TV Guide.

The company has partnered with content providers like Reliance Home Entertainment, ITV and Warner Bros, to provide the on demand content. It is also in talks with other content partners to increase their on demand channel.

The Android based device, developed and manufactured at their centers in Bangalore, will be initially launched in two variants – Model S, which is a hybrid single screen version, priced at Rs 9000 and Model X, which is a hybrid multi-screen device version, priced at Rs 12000.

The proposed date of launch is April 2014. The product will first be available in Bangalore and then in Mumbai/Pune, Delhi/NCR, Hyderabad, Chennai, Kolkata by August 2014, said Kallol Borah, Director of Lukup Media.

The service currently has 3 revenue streams in plan – product sales, content subscriptions and ad sales. Content subscriptions will be available on a per title (Pay per view), per channel (Pay per channel) basis. The startup has also recently signed an agreement with Adap.tv, an AOL company, for online video ads.

Lukup Media has partnered with electronic retail chains like Croma and Reliance Digital to sell the products across cities. The devices can also be currently pre-ordered from the companies website.

Lukup Device

The company is also in talks with some cable operators to replace their set top boxes with a customized version of the Lukup Player.

With Lukup Media’s prior experience in content delivery across various screens, the device will sure be benefiting from it..

Kallol Borah, an experienced professional in the field of hardware and software development, co-founded Lukup Media in 2010, along with Harsha Mutt, who previously worked with companies like Infosys and HCL.

Recommended Read: Indian Startups Rise to the Hardware Challenge [Rise of the Machines]

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