Luxury watchmaker Rolex files trademark applications for cryptos and NFTs

The luxury watchmaker’s trademark application suggests plans to introduce NFTs, NFT-backed media, NFT marketplaces, crypto keys and transactions, virtual goods auctions, as well as virtual and cryptocurrency exchange.

The trademark was filed with the US Patent and Trademark Office on October 31 and covers downloadable software for blockchain technology, digital wallets, and online spaces for buyers and sellers of virtual products.


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