- Mac shipments saw over 10% growth in Q2 2023, while all other major PC brands recorded a decline, according to IDC.
- Global PC shipments fell 13.4% YoY due to various factors such as macroeconomic issues, unsold inventory and a shift in IT budgeting.
- Apple’s Mac shipment growth is attributed in part to supply constraints in 2022, while layoffs and consumer behavioral changes towards portable devices have contributed to the decline in PC shipments.