TRAI exempts machine to machine and person to machine messages from the limit of 200 SMS per day per SIM

TRAI has exempted the machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.

TRAI has received representations from the stakeholders that in view of the limit of 200 SMS per day per SIM, they are not able to send machine to machine and person to machine SMSs  which are sent by them to initiate process or application for their operational requirements (like OTP). TRAI has duly considered such representations and has excluded  all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM (i.e. if the device used is not a mobile device and no manual intervention is required).

TRAI has categorized information sent by a registered company to its employees or agents or its customers pertaining to services or goods to be delivered to such customer under Transactional message. So a registered company may send  information pertaining to services or goods to be delivered to customer under Transactional message category. [link (pdf)]

Also see: TRAI SMS Regulation – 5p Termination Charge For Promotional SMS; eCommerce Exempted | SMS Spam: TRAI to Block Bulk International SMS Beginning with Alphanumeric Combination

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