Mahindra recorded over 21000 bookings within a months’ time of its launch both on Flipkart and offline. It is available in 7 colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black. Flipkart launched automobiles as a category in January 2016.

Flipkart and Mahindra & Mahindra claims to have received an overwhelming response both online and offline for the new KUV100 post its launch on Flipkart last month.

Mahindra recorded over 21000 bookings within a months’ time of its launch both on Flipkart and offline. Interestingly, 45% percent of the bookings on Flipkart came from top 5 cities which reiterate Flipkart’s stronghold in top e-commerce geographies in India.

KUV100 is available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.

Adarsh K. Menon, Vice President – Electronics & Auto, Flipkart, said: “We are elated by the fantastic response from consumers across the country. A major step forward for Flipkart, it is also a testimony to the changing trends. With this exclusive Mahindra partnership, we are committed to delivering customer delight and redefine automotive shopping online.”

Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, “This massive response reaffirms our belief in the growing online market in India. Our association with Flipkart has helped us enlarge our reach and respond better to the growing demand of our customers across the country.”

Flipkart launched automobiles as a category in January and offers a wide selection of automotive accessories.

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