Mahindra Group Acquires BabyOye !

babyoyemahindraMahindra Group has acquired kids and bay products online store babyoye.com. Babyoye was run by Nest Childcare products Pvt Ltd. The acquisition was mentioned on a tweet by Mahindra Group Chairman and MD Anand Mahindra. BabyOye website also mentions that the site is owned and operated by Mahindra Internet Commerce Pvt Ltd.


BabyOye provides an array of products in pregnancy infant-care and mother-care products and services. BabyOye had earlier merged with Bangalore based competitor Hoopos in 2013. Mahindra garoup already operates Mom & Me, a baby care and maternity products store that has more than 100 outlets across India. The acquisition would probably create more of Mom & Me’s presence felt online through BabyOye website.
Competitor in the same segment, FirstCry had recently raised $ 26 million in Series D funding round led by Valiant Capital Partners.

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