Mahindra Group has acquired kids and bay products online store babyoye.com. Babyoye was run by Nest Childcare products Pvt Ltd. The acquisition was mentioned on a tweet by Mahindra Group Chairman and MD Anand Mahindra. BabyOye website also mentions that the site is owned and operated by Mahindra Internet Commerce Pvt Ltd.
— anand mahindra (@anandmahindra) February 2, 2015
BabyOye provides an array of products in pregnancy infant-care and mother-care products and services. BabyOye had earlier merged with Bangalore based competitor Hoopos in 2013. Mahindra garoup already operates Mom & Me, a baby care and maternity products store that has more than 100 outlets across India. The acquisition would probably create more of Mom & Me’s presence felt online through BabyOye website.
Competitor in the same segment, FirstCry had recently raised $ 26 million in Series D funding round led by Valiant Capital Partners.