The online classified market in on a roll and companies are trying to ease out the process for publishers and advertisers.
Makaan.com has launched a new feature – ClickPay which enables property brokers to create their own banner ads (one can easily create the ad/define the target cities and pay via credit card/net banking). [via]
Though the feature looks interesting, I am not sure how contextual the ads will be – the basic challenge is that the state wide IPs cannot be detected correctly in India.
On the other hand, Sulekha one of the most significant players in local classified industry has launched classified ads on mobile handsets. One needs to login (via the wap porta) and post their ads/classifieds.
This service will also allow users to receive responses for their classified advertisement through SMS [via]
In my opinion, these are good signs for taking the classified industry across different points of accesses, but all these players are still scratching the surface.
They should explore going beyond the wap enabled mobile users. How about sending a classified ad thru’ SMS (50% of India still uses ultra low cost handsets)?
These sites anyway have a support team which validates the ad, and the same can be leveraged to validate the sms- ads (which will be for non-logged in users, and prone to spams).
What do you think?
Recommended Read: Online Classified Industry in India – Market Report, Online classifieds market to touch 820 crores
tags: makaan, clickpay, sulekha classifieds