Now make authentic south Indian filter coffee at home, thanks to iD fresh

Now everybody can make that perfect cup of traditional South Indian filter coffee.

Bengaluru-based iD Fresh Food has launched its authentic Filter Coffee in a bid to revolutionise the coffee industry.

iD Fresh is looking to clock in a revenue of Rs 50cr from their Traditional Filter Coffee Decoction in the next financial year.

With the launch of the Traditional Filter Coffee Decoction, iD Fresh enters the non-alcoholic beverage market. iD Fresh’s Traditional Filter Coffee Decoction offering is unique as it comes in the form of ready-to-use liquid (decoction) rather than the conventional powder form available in the market.

The decoction is made of single origin coffee and has the right blend of coffee and chicory (80% coffee, 20% chicory), zero sugar, and no preservatives. Ardent filter-coffee lovers can get their fix anytime, anywhere – be it in the comforts of their home, office or hotel room – without having to labour through the arduous process of making the traditional coffee decoction.

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Musthafa PC, CEO and co-founder of iD Fresh Food, said, “More than 12 years ago, iD Fresh launched idly and dosa batter in the liquid form, at a time when the market had the product only in the powder form. With our unique filter coffee decoction, we are ready yet again to disrupt the market and meet the hitherto unmet consumer demand for authentic filter coffee. Filter coffee consumers are coffee connoisseurs. They take pride in appreciating the nuances of good coffee. However, making that authentic, aromatic cup of South Indian filter coffee can be a time-consuming and painstaking process, which perhaps explains why not many people today attempt it at home. We, at iD Fresh, are keen to help our customers overcome this barrier by offering the perfect decoction made of the finest coffee beans. You don’t need any special equipment, skilled hands, or loads of time to make filter coffee now.

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