Disclosed under RTI, the logo of the much-hyped Make in India initiative was designed by Weiden+Kennedy India Limited (which is headquartered at Portland).
Founded in Portland, Oregon, it is one of the largest independently owned advertising agencies and was hired by Govt of India for Rs 11 crore for advertising and promotion of the campaign.
Why is this news?
Make in India has largely been about products and manufacturing companies (and not service companies). If the government doesn’t trust Indian / local services companies (which have been around for donkey years), why expect change of heart for product business then?