Make Kindness Normal

A 2010 study published in Proceedings of the National Academy of Sciences proved that generosity is highly contagious. The researchers studied people as they played a board game that rewarded acts of greed. The nastier you were, the better you did. However, when a single player decided to be generous instead of self-serving, the dynamics of the game broke down.

Instead of acting out of greed, the other players responded with similar acts of generosity. That one act created a ripple of kindness that continued to grow, even though the players were acting against their self-interest.

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