MakeMyTrip App Stats : Apps Are Driving Last-Minute Bookings [bigMobility]

MakeMyTrip app recently crossed 4 million dowloads (across all the app stores) and here are some interesting stats that the company has shared.MakeMyTrip

  • 24% of Flight-bookings on mobile app are for same-day or next-day travel (compared to 17% on Web)
  • 49% of Flight-bookings on app are for travel in next 7 days (compared to 43% on Web)
  • 52% of Domestic-Hotel bookings on Mobile are made 0-1 day before travel (compared to 27% on Web)
  • 4 and 5 Star hotels contribute to 58% of International Hotel bookings on mobile apps, (compared to 55% on Web)
  • Ahmedabad, Jaipur and Chandigarh contribute the highest non-metro traffic on MakeMyTrip app
  • Delhi-Mumbai sector has 2.2x more bookings than the next most-popular sector (Mumbai – Bangalore)

Very interesting trend : apps are driving runtime decisions and therein lies a huge opportunity to sell unused inventories.

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