MakeMyTrip launches train-booking app in 5 vernacular languages

Rail was the fastest-growing travel segment in India in 2014. It is also the second-biggest travel segment in India. MakeMyTrip’s flight-booking service will also be extended to other vernacular languages such as Gujarati, Telugu, Tamil and Malayalam this year.

MakeMyTrip has launched India’s first vernacular rail booking app in five languages (besides English) – Hindi, Tamil, Telugu, Malyalam and Gujarati. This follows its vernacularization efforts that began last year with India’s first flight-booking service in Hindi on mobile. The flight-booking service will also be extended to other vernacular languages such as Gujarati, Telugu, Tamil and Malayalam this year.

“Rail was the fastest-growing travel segment in India in 2014. It is also the second-biggest travel segment in India.  With online rail penetration at 43% in 2014, providing value-added services on mobile will further accelerate the growth and adoption of online rail-bookings. There is tremendous potential in vernacular content and we are investing in services supported by vernacular content to catalyze the offline to online shift.” [Anshuman Bapna, Chief Product Officer, MakeMyTrip.com]

Rail-booking trends from non-metros (on MakeMyTrip):

  • Rail-bookings from non-metros in Tamil Nadu, Andhra Pradesh, Kerala and Gujarat contribute to over one-thrid of total rail bookings for MakeMyTrip
  • Mobile bookings from non-metros in Gujarat surpass desktop bookings
  • Share of online rail-bookings from non-metros from Kerala is the highest among other travel-bookings (such as Flights, Hotels and Bus bookings) in the state

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