Making, Breaking, And Reinforcing Connections

As persuaders, our goal is to engage and guide a person’s imagination toward a Desired State because we know that once the desired thoughts are in place, feelings and behavior will follow.

There are many ways to make, reinforce, or break connections with words, tones, gestures, repetition, music, scents, images, and so on.

Using presuppositions, you can guide a person’s imagination, emotional state, and ultimately their behavior, from where it is now (the Current State) to where you want it to be (the Desired State).

Be aware of presuppositions in your everyday language and either use them with intention or avoid them.

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