Over the last few months, we have covered several price comparison sites – right from offline plays to deep scraping. But here is a beautiful plugin developed by Sai Gaddam, a computational neuroscientist and data geek from IIT Chennai.

MakkhiChoose* is a chrome plugin that alerts to you a lower price when you are shopping on any of the ecommerce sites (Flipkart, Indiatimes, Homeshop18, Infibeam, Naaptol and Mysmartprice). The beauty of this chrome plugin is that it works in the background and comes into action ONLY when you are in a product detail page (doesn’t track personal data). On the product detail page, if the plugin finds a lower price elsewhere, it alerts you with a little note inserted right into the page you are browsing.


The plugin pretty much works as-promised and what’s commendable about the plugin is that it doesn’t really expects users to ‘initiate’ anything and works in the background. Infact, this is a classic example of “What business are you in‘. Every other price comparison engine is into SEO (or rather, Google franchise network), while MakkhiChoose has developed the most relevant price comparison service, so far.

About the developer: Sai Gaddam is a computational neuroscientist, a data geek, and the co-author of A Billion Wicked Thoughts, an internationally acclaimed book about desire. Sai dutifully eked out a degree in electrical engineering from IIT Madras, but discovered along the way that his passion was for circuitry of an entirely different kind.

*Makkhichuus in Hindi loosely translates to a scrooge like person.


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