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Mamaearth Teams Up with Snapchat for AR Lens Campaign on Lipstick Day

  • Beauty brand Mamaearth collaborates with Snapchat for an augmented reality (AR) Lens campaign on Lipstick Day.
  • Snapchat users can virtually try on various lipstick shades from Mamaearth’s collection using the lens.
  • The campaign aims to provide a memorable experience for Snapchat’s Gen Z and Millennial users, Mamaearth’s target audience.
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