European early stage firm Mangrove Capital Partners is entering India and has invested in BeStylish, a Smile Interactive venture. Smile group runs other ecommerce portals like FashionAndYou and DealsAndYou and while they focus on niche deals. BeStylish focuses on selling shoes online.
BeStylish sells shoes online and competes with other players like YeBhi (earlier BigShoeBazaar). The company is led by Shailen Amin and sells branded shoes from Liberty/Nike/adidas etc.
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