News Roundup: MapMyIndia Launches Location Tracking App; TIL to Bring Pursuitist to India & More

Mapmyindia reachmeDigital maps & locations company MapMyIndia has launched an application that enables location sharing called ‘ReachMe’ app. The app is an addition to the MapyMyIndia SNT (Social, Navigation and Tracking) app family.

With the application, users can share their current location with contacts with a single tap. ReachMe allows users to share location with trusted contacts by sharing with a link or PIN via Whatsapp, Twitter, Facebook, Skype, SMS or email. The PIN will let any contact with the link view a person’s location and route to reach them. A movement tracker called ‘Follow Me’ is an option to track the user in real-time.

Times Internet Limited* & Pursuitist.com Join Hands

Digital arm of the Times of India group, Times Internet Limited (TIL) and online luxury lifestyle magazine Pursuitist.com have partnered to produce an Indian edition of the magazine. The partnership will give TIL the rights to manage the India based website while using editorial content from Pursuitist that relates to the Indian luxury market.

TIL, who will obtain the exclusive rights to the brand and content of the website in India, also plans to localise the Pursuitist brand using the Times Group’s multimedia resources.

The partnership will increase the number of brands that the Times Local Partners (TLP) initiative holds currently. TLP is an initiative by Times internet to partner with global digital companies. The company had earlier partnered with Gizmodo, Lifehacker, Business Insider, IGN and Askmen.

Hike Messenger Update For BBM

Free messaging app, Hike Messenger that launched in December 2012, has come out with a revamped version for its BlackBerry customers. The update will be available for BlackBerry OS 5,6 and 7, the company said.

Hike Messenger, which had crossed 5 million users in just 4 months after its launch has added several new features to its refreshed version. These include, Indian stickers, emoticons and ‘Close Friends’ or a friend circle in which users can see status updates of friends.

Apart from this, the company is betting big on the free SMS option also introduced in the revamp. The option allows users of Hike to send SMSes to non-Hike users as well. The company hopes to see close to 30% of its overall messaging traffic as free SMS. You can get the free update here.


*Disclosure: Times Internet is an advertiser on NextBigWhat.

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