Experiences in the metaverse can be more immersive than text, photos or videos, which are pervasive on Meta’s Facebook and Instagram, and so it will be a big theme for Meta over the next decade, Zuckerberg said.
In addition to its metaverse spending, Meta is investing heavily in the development of artificial intelligence, which can bolster advertising – the source of around 97% of revenue – and the company’s existing applications, Zuckerberg said.
[Via]