Mark Zuckerberg personally approved a project that pushed pro-Facebook stories into the news feeds of the platform’s users

  • Facebook CEO Mark Zuckerberg personally approved an internal effort to push positive stories about the besieged company via users’ News Feeds, The New York Times reported Tuesday.
  • After Zuckerberg signed off on Project Amplify in August, Facebook began testing the changes in three cities through a tool called “Quick Promote,” marking the first time the company explicitly pushed positive press about itself, the Times reported.

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