Mark Zuckerberg reports 24% increase in Instagram usage since AI-powered Reels launched

  • Mark Zuckerberg reported that people are spending 24% more time on Instagram since the launch of AI-powered Reels.
  • People are resharing Reels more than 2 billion times every day, doubling in the last six months.


Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals