You know what Zuckerberg did during recession? He wore a tie

What do you do when you have to show that ‘you are a serious’ company and everybody around you has to take mark_zuckerberg_tiethe business more seriously. How do you tell your employees, partners to roll up their sleeves and really get their hands dirty?

Well, wear a tie.

At least that’s what Mark Zuckerberg did in 2009.

From his timeline:

Wore a Tie for a Whole Year
Wore a Tie for a Whole Year


Jan 1, 2009.

My 2009 challenge was to wear a tie for a whole year. After the start of the recession in 2008, I wanted to signal to everyone at Facebook that this was a serious year for us. Great companies thrive by investing more heavily while everyone else is cutting back during a recession. But great companies also make sure they’re financially strong and sustainable. My tie was the symbol of how serious and important a year this was, and I wore it every day to show this.

Brilliant, right?

Related Discussion: What do you wear to office and does it make a difference?

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