Emotions run wild on social media People mirror the positive or negative emotions on social posts This is called “emotional contagion” – Gaurav
80% of the marketing is psychology
Here are 9 ways in which psychology is used in marketing
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1. THE PEOPLE MIRRORS
Emotions run wild on social media
People mirror the positive or negative emotions on social posts
This is called “emotional contagion”
The mood of the other person directly affected our own mood
2. THE PSYCHOLOGY OF COLOR
Colour plays a huge part in our subconscious decision making
For ex-
-Yellow is for Internet “window-shoppers”
-Red creates an emotion of urgency
-Blue promotes trust
-Orange works best for call-to-actions
3. THE FOMO FEELING
Most people make impulse purchases.
Brand stakes advantage of this by asking customers to
BUY NOW!
TRY IT NOW!
SHOW NOW!
VIEW NOW!
GET IT NOW!
SUBSCRIBE TODAY!
4. THE SALE MINDSET
In psychology, there is a theory called anchoring
People base decisions on the first piece of information they receive
For Ex- Candles is for $25 but on sale, it’s $12.95
People think they got a crazy good deal!
5. POWER OF IMAGES
People remember 80% of what they see and just 20% of what they read
Images help in building trust and converting more sales
Most of the brands use-
-Quality Photography
-Stylized for Target Audience
-Limited Ad Copy
-Clear Call To Action Button
6. THE POWER OF CHOICE
Decision paralysis is real
There’s a point when choices actually start to demotivate
Customers might want to see all of the options, but this will prevent them from making a decision
Less is sometimes more!
7. THE EMOTIONAL MESSAGE
Emotion usually trumps intellect
People respond better to emotional appeals than intellectual ones
show how a product can benefit rather than showing a list of features.
If you can emotionally connect, you have marketing gold!
8. THE CREATED COMMUNITY
People want to make a difference by being a part of a community
People tend to view others who are similar to them more favourably
Ex- social proof testimonials, mention statistics and data
Try to find common ground & draw similarities among customers
9. THE POWER OF ODD
Things are always best in odd numbers
You’ll often see this effect of three in pricing models
On the padding page, if you have options, you might want to add a third.
It’ll increase the conversion rate of the option you’d ultimately want people to take.
That’s all guys
If you want to learn more about:
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I will be posting insane value threads every day 🚀🚀
