The Invisible Brand is tapping into the power of psychotechnology to market to consumers. Digital media is being redefined as marketers now deploy focused, intimate, and dynamic messaging to promote their brands. The era of hyperpersonalization and microtargeting, enabled by artificial intelligence, is upon us.
One significant consequence of this shift is that the marketing world itself is being disrupted, forcing marketers to develop new AI skills and capabilities in order to keep up with their competitors. Machines are harvesting vast quantities of data about individual consumers and tailoring marketing messages for those individuals.