BharatMatrimony has launched facial search feature (link) that enables you to upload celebrity (you can also upload your ex-girlfriend’s pics) pictures and BM will find a look-alike.
The facial search technology used is far from being perfect – but guess it’s a good start- I am sure it will lead to major ‘discovery’ of profiles. Most importantly, such features add a lot of fun value to the product – and in turn, increase stickiness.
Do give this feature a spin and share your opinion.
What will Shaadi do? Launch something similar?