NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter

Maruti Suzuki lists cost, acceptance and infrastructure as major EV challenges

Maruti Suzuki is reportedly testing a prototype of 50 WagonR based electric cars since September last year. However, the company feels that the upfront cost of electric cars may prove to be a challenge in faster adoption of zero-emission vehicles.

The company finds the lack of charging infrastructure, a profitable business model and customer acceptance as other key challenges in the road to electric mobility.

Maruti’s Engineering Director, C. V. Raman stated that while the company is testing the vehicles for their range, temperature and charging time of batteries, it is also trying to find solutions for the other challenges.

The company also feels that the govt. may not incentivize private usage of EVs.