Love Is In The Air As Match Group Buys Plentyoffish For $575mn

POF-VS-MATCH

Internet Dating giant Match Group has brought another dating website, Plentyoffish.com for of $575 million.

With subscription based Internet dating taking a back seat to more free to use app based portals, this move is a clear push to grab a significant share of the singles that are out there. The Match group, which owns the popular dating site Match.com, is a member of the IAC that owns Tinder and OkCupid.

It would appear that the New York based media and entertainment company has nabbed yet another cupid’s arrow into its quiver of already impressive dating sites.

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